THE HISTORY OF SMR PERFORMANCE

SMR’s journey began in 1994, when founder Shaun Muir took to the British Superbike grid as both a rider and team owner. What started as a passion project quickly evolved into a professional racing outfit, climbing the ranks of British Superbikes and eventually stepping onto the world stage. Over the next two decades, SMR became a major force in WorldSBK, securing factory partnerships with brands like Aprilia and BMW Motorrad, and earning a reputation for excellence, precision, and podium success.

Today, that same racing heritage powers the SMR Performance Centre — a hub for high-performance tuning, BMW Motorrad parts, and elite-level race support. With operations in the UK and North America, SMR brings its world-class expertise to road riders, racers, and teams alike. Whether you're chasing lap times or perfecting your road setup, SMR is built to deliver championship-level performance.